Kula Partners|454 - Selling the Ingredient No One Sees: Reframing Polypropylene as Sustainability Plus One
The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features candid conversations with industry leaders centred on practical, field-tested ideas you can actually use. Expect smart takes on account-based marketing (ABM), sales + marketing alignment, demand generation, positioning, content and website strategy, and the realities of modern industrial buying. If you market to engineers, plant managers, procurement teams, or multi-stakeholder buying groups, this show is built for you. New episodes released weekly, subscribe to stay in the loop.
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Opis epizode nije dostupan.
Objavljeno18 авг. 2026
Trajanje28:33
Epizode
454-
Selling the Ingredient No One Sees: Reframing Polypropylene as Sustainability Plus One
Slušano
18 авг. 2026
453-
Curiosity Is the Whole Job: Building Trust in a Tight-Knit, Deeply Informed Market
Slušano
11 авг. 2026
452-
Your PhDs Are Your SEO Strategy: Leveraging the Authority Already in the Building
Slušano
04 авг. 2026
451-
Why Your Distributor Cares More About Your Brand Than Your End Customer Does
Slušano
28 јул. 2026
450-
Stop Asking for Permission: Why the Agentic Wild West Belongs to Marketers Who Just Build
Slušano
21 јул. 2026
449-
Keeping Your Brand Voice Authentic When AI Makes Everyone Sound the Same
Slušano
14 јул. 2026
448-
Marketing on the Clock: In Private Equity, Everybody Has an Expiration Date
Slušano
07 јул. 2026
447-
When Buyers Can’t Touch the Machine, Video Has to Sell the Quality
Slušano
30 јун. 2026
446-
Why Uniting With Your Competitors Can Be the Smartest Way to Grow a Market
Slušano
23 јун. 2026
445-
Long Sales Cycle, Short Buying Window: How Manufacturers Win at ABM
Slušano
16 јун. 2026
444-
Making LinkedIn Work for Niche Manufacturing: A Solo Marketer’s Playbook
Slušano
09 јун. 2026
443-
The Outsider Advantage: A Non-Traditional Marketer Inside a Highly Technical Niche
Slušano
26 мај 2026
442-
Beyond the Brochure: How to Structure a Sales Narrative Around Total Cost of Ownership
Slušano
19 мај 2026
441-
Be the Guide, Not the Hero: A Fractional CMO’s Playbook for Manufacturers