Biznis Priče
20 - The World Class Measurement Playbook w/ Wayfair and SharkNinja
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Hosted by Haus Chief Strategy Officer Olivia Kory, Open Haus highlights how the most recognizable brands in the world are measuring incrementality, thinking about growth, and optimizing paid media. Go behind the scenes with PhD economists, world-class growth leaders, and measurement experts as they dive into everything from Incrementality 101 to advanced tactics and strategies.
About Haus: Haus is an incrementality platform that helps brands like AG1, Caraway, Dr. Squatch, Intuit, Sonos, and Jones Road Beauty measure the incremental ROI of online and offline ad spend.
Epizode
20-
The World Class Measurement Playbook w/ Wayfair and SharkNinja
Slušano
19-
Olivia and Chandler React to the Marketing Operators' Incrementality Episode
Slušano
18-
Beyond Meta and Google: A Framework For Diversifying Your Media Mix
Slušano
17-
Operationalizing MMM & Experiments
Slušano
16-
