The Innovation Show

Biznis Priče

The Innovation Show is a business innovation podcast hosted by Aidan McCullen, recipient of the 2025 Thinkers50 Innovation Award and author of Undisruptable. Each week Aidan interviews the authors, researchers and practitioners reshaping how organisations think about innovation, leadership, change and reinvention. The guest list reads like a who's who of innovation. Gary Hamel joined Aidan for an 18-part series. Seth Godin was the show's first guest, and Rita McGrath, Dee Hock, Robert Burgelman, Alex Osterwalder, Joe Bower, Clark Gilbert, Scott D. Anthony, Michael Tushman, Charles O'Reilly, Sven Smit, Paul Daugherty and Paul Nunes have all followed, alongside hundreds of thinkers you may not have heard of yet and will be glad you did. With 667 episodes, the show is a library for leaders who want to see disruption coming and for managers looking for practical ways to bring better ideas to work. This is the podcast where square pegs find their place in a world of round holes.
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Rezime epizode

Your company is spending real money on AI and the CFO wants to know what it is getting back. David Rogers calls the awkward silence that follows the AI value gap. David Rogers wrote the first book on digital transformation. He returns to The Innovation Show to unpack the AI value gap, drawing on a Harvard Business Review article he co-wrote with Krishnan Sankaranarayanan, who leads AI transformation at Eastman. When AI fails to show up in the financial results, David traces the shortfall to strategy, and he shows leaders how to fix it. In this conversation, David Rogers reveals: • Why one minute saved by AI vanishes in one company and transforms another • The AI value equation, and why its three factors multiply • Why handing AI to a team with no P&L ownership kills the return • The "magic wand" myth that frontier labs sell to executives • How AI drones cut plant downtime by 30 to 40 percent in oil and gas • Why Netflix points its AI at customer retention instead of acquisition • How two chemical companies…

Epizode

1889-

AI Value Gap | Why AI Investments Fail to Pay Off | David Rogers

Your company is spending real money on AI and the CFO wants to know what it is getting back. David Rogers calls the awkward silence that follows the AI value gap. David Rogers wrote the first book on digital transformation. He returns to The Innovation Show to unpack the AI value gap, drawing on a Harvard Business Review article he co-wrote with Krishnan Sankaranarayanan, who leads AI transformation at Eastman. When AI fails to show up in the financial results, David traces the shortfall to strategy, and he shows leaders how to fix it. In this conversation, David Rogers reveals: • Why one minute saved by AI vanishes in one company and transforms another • The AI value equation, and why its three factors multiply • Why handing AI to a team with no P&L ownership kills the return • The "magic wand" myth that frontier labs sell to executives • How AI drones cut plant downtime by 30 to 40 percent in oil and gas • Why Netflix points its AI at customer retention instead of acquisition • How two chemical companies…

22 окт. 2026
1888-

EP 670 Alexander Osterwalder on the Value Stack: 6 Patterns of Value Creation

"Nintendo unlocked a completely underserved market by simplifying the game console." Alexander Osterwalder Alexander Osterwalder returns to The Innovation Show with a world first. The co-founder of Strategyzer and creator of the Business Model Canvas shares the Value Stack, a brand new tool built on six patterns of value creation. Strategyzer has stopped writing books. Alex explains why the team has moved to applied playbooks, and how the patterns help any team articulate its value proposition and then test which benefit matters most to customers. What Alex shares in this episode - Why Nintendo won a huge new market with an inferior console - How Henry Ford turned a handcrafted luxury into a car his own factory workers could buy - Why trust was a feature for Airbnb and the entire proposition for FedEx overnight - How Google Ads rescued advertisers from wasting half their budget - Why Salesforce Trailblazers prove identity builders work in B2B, well beyond Harley-Davidson - How Diners Club invented the credit…

14 окт. 2026
1887-

EP 669 Alex Osterwalder: How to Use AI to Augment Value Proposition Design (Without Creating AI Slop)

"If there's something that's terrible, it's this fuzzy value proposition with AI slop." Alex Osterwalder, co-founder of Strategyzer and inventor of the Business Model Canvas, returns to The Innovation Show with a field report on AI value proposition design. A few weeks ago he argued that AI should never replace the human struggle of value proposition work. Drawing on recent work with a large client's product owners and product managers, he now shows Aidan McCullen where AI earns its place, once a team has done the homework that gives a language model something worth working with. In this conversation, Alex reveals: - The four evidence-backed artifacts every team needs before AI writes a word of its value proposition - Why high-level input to an LLM produces high-level output, and how to stop it - How Strategyzer fed its own customer profiles and value stacks into AI and was surprised by the hero copy that came back - The Value Stack, a new tool that sorts benefits into a key value driver, supporting benefits…

06 окт. 2026
1886-

How to Get Leadership to Back Your Idea Robert Burgelman on Intel

"You know how I know what the real culture of a company is? [Two] things. Who gets the money and who gets promoted." Robert Burgelman, the Edmund W. Littlefield Professor of Management at Stanford Graduate School of Business and author of Strategy is Destiny and Inside Corporate Innovation, returns to The Innovation Show to discuss how companies renew themselves from the middle. His new paper with Sasanka Sekhar Chanda revisits three Intel decisions through James March's model of exploration and exploitation. Top management keeps backing an autonomous initiative while it teaches the company something new, and support stops when the learning stops. In this conversation, Robert reveals: - The fab capacity rule that moved Intel from memory chips into microprocessors years before top management recognised the shift - Why a margin rule told him more about Intel's culture than any values statement, and how the same logic cost Intel the iPhone chip - How Andy Grove spent $750 million on ProShare video conferencing,…

02 окт. 2026
1885-

EP 667: David Bland on DuPont, Qnity and the Power of Assumptions Mapping

"A good idea and a bad idea look very similar early on." David J Bland David Bland, founder of Precoil and lead author of Testing Business Ideas with Alex Osterwalder, helped DuPont and its semiconductor spin-off Qnity build an experimentation capability that surfaces risk early and speeds up commit, correct and cut decisions. The work contributed to a 2026 IRI Innovation Excellence Award for Outstanding Innovative Culture. Across 35 real growth opportunities, DuPont saved over $12M by stopping weak projects and has so far generated about $24M from the ideas that passed their tests. In this conversation, David reveals: - How DuPont saved over $12M by stopping projects early, and earned about $24M from the ones that survived - Why David opens and closes his keynotes with his own bad calls, including a kitty litter brand later sold for a billion dollars - Why a leader should never facilitate their own team's assumptions mapping session - How the assumptions map changed its labels three times before a…

26 сеп. 2026